3/21/07

Abercrombie & Fitch Male Model: Josh Yetzer

Josh Ohl and Josh Yetzer, two former standout high school athletes, also have dabbled in modeling.

Ohl, 19, flew to New York to meet with representatives of some of the top names in fashion, including Calvin Klein and Hugo Boss. He also took part in a model contest in Aruba.

However, the chisled 6-2, 212-pounder has put modeling on the backburner in an attempt to join the Ohio State football team as a walk-on.

"Everybody in New York told me they want me to lose weight, but I don't want to do that because I still want to play some football," said Ohl, a one-time football and wrestling star for Ontario High School.

"Modeling is a little hobby. I'm focusing on football, but I'd still like to do some modeling to make some money on the side."

Yetzer, a senior speech communications and business major at Edinboro (Pa.) State, isn't as keen on the idea even though he's done a photo shoot for Abercrombie & Fitch.

"Agents and people into modeling have asked me to do more, but I've always been into wrestling," said Yetzer, a former star at Madison and member of the Edinboro squad.

"The business seems shallow and superficial, and I don't see myself being around it. But if (modeling) opportunies arise in the future, I'll see what my plans are. If I have nothing else going on, I might pursue it."

Source: News Journal, April 6, 2004

3/20/07

Abercrombie & Fitch Quarterly

Earlier this month, Abercrombie & Fitch canceled its racy quarterly magazine because of controversy over a corporate image built on young collegiate types prone to playing naked air guitar. The retailer announced that in the place of the provocative A&F Quarterly, it would expand a more traditional catalog it publishes.

Now the company, which has nearly 700 stores, has plans to shoot the newest edition of the catalog next month in Palm Beach using, surprise, the same art director, Sam Shahid; photographer, Bruce Weber; stylists and crew who made the quarterly risque in the first place.One might say ``the more things change, the more they stay the same,'' or, in A&F's case, the more things change, the less they really have to change at all.

The move to pull the magazine came after the 280-page year-end edition, called the Christmas Field Guide, appeared in stores with a cover line promoting ice hockey and group sex. To the grief of randy teenagers everywhere, the company scrapped the quarterly under protests from socially conservative and religious groups and also dumped the photographs for the spring quarterly, already in hand. That pictorial, which cost in the six figures, had been designed by Shahid and photographed by Weber, who hauled a cast and crew of 60 to Rome last October and photographed them disporting themselves nearly nude at, among other places, Cinecitta, the legendary film production center.

``While it has enjoyed success with the quarterly over the years, the company believes it is time for new thinking and looks forward to unveiling an innovative and exciting campaign in the spring,'' the company said in a statement after the latest brouhaha.

Retail analysts agreed that Abercrombie's racy magazine had helped drive sales of its generic preppy wear to more than $1.2 billion in 2000. The consensus also held that the chain's recent drooping sales were attributable to a shift in its customers best described in two words: Lizzie McGuire.

``We just felt it was time to retire it and come back with something that has beautiful imagery and classical photos,'' said Hampton Carney, a company spokesman, referring to the more traditional catalog that the company plans to distribute next year.

Given that the same creative team that produced the quarterly is doing the catalog, it is worth asking how different that imagery is likely to be. ``There will probably still be kissing and beautiful bodies,'' said a person familiar with the plans who spoke on condition of anonymity. ``There just probably won't be themes,'' like three-way sex.

Casting is now under way for models to pose in the new campaign. This time around there may be fewer bare behinds, provocative groupings and exposed nipples, Carney said, ``but that doesn't mean they're going to go totally conservative and lose their nerve.''

Source: The Miami Herald, December 24, 2003